what are het psychological purchasing variables and how do they apply in marketing?
the international marketing variables that affect coke.
Controllable variables in marketing include price and product. Uncontrollable variables include the target market the company targets in ads during the promotion.
the international marketing variables that affect coke.
Marketing mix variables are often controllable, because they can be changed. Marketing manager must develop and control marketing mix, he should collect information about needs and then satisfy people in the target market.
cultural variables
The classic four Ps classification of marketing mix variables (product, price, promotion, and place) emerged as a marketing principle.
Segment marketing requires the marketer to break the total market into smaller segments by using certain variables: demographic, geographic, psychographic, and behavioristic.
product -apex
promotion
Psychographic marketing is the study of personalities, values, interests and opinion for the purpose of marketing, however, it should not be mixed up with democratic variables as this is a whole different matter.
In 1951 the earth moved. That was the year marketers first embraced the marketing concept. The marketing concept decrees that customers should be the focal point of all decisions about marketing mix variables.